It’s one thing to have an idea for a business and another to make the dream a reality. If you have the vision, the Center for Entrepreneurship has resources – at Madison College and beyond – to help you succeed.

business students working on a project

Workshop Lineup for Fall 2021

Intellectual Property Considerations from Idea to Exit Workshop

Presenters: Adhira Sunkara & Tony Hanson
Tuesday, November 2, 2021
10:00 – 11:00 a.m.
Madison College Truax Campus – Room E1874

You have a business idea, what’s next?

During this session, attendees will learn about WiSys, their disclosure process, and the services they can provide to Madison College students, faculty, and staff. The speakers will also cover the fundamentals of intellectual property (IP) including the different types of IP and practical tips for the journey in seeking and obtaining protection. In addition, they will share insight into different aspects inventors and entrepreneurs should consider when it comes to commercializing their idea based on the stage of development of their invention and/or company.

Register at:

Live Startup Build Webinar

Presenter: Max Mirho
Monday, November 8, 2021
2:00 – 3:30 p.m.

In this workshop we'll start from absolute zero, and spend about 10 minutes coming up with a fun startup idea. Then, I'll go through the process of prototyping and testing that product in the market, all completely live, while answering questions and incorporating audience feedback!

Register at:


Have a question? Madison College’s Entrepreneurs in Residence are here for you. Get in touch with one of these award-winning innovators and business owners.

Genia Stevens
Genia Stevens
2021 Entrepreneur in Residence

Genia is the owner of Belwah Media, an integrated marketing communications agency and founder of Belwah Strategy, a strategic planning agency. Belwah Media has been awarded the LGBT Business of the Year Award and is also part of the Forbes Agency Council, an invite-only organization for successful and diverse executives in marketing, PR, media, and advertising.

Genia’s areas of expertise are strategic planning, marketing strategy development, social media marketing, marketing analytics, business plan development, and community outreach and engagement.

Scott Kohl
Scott Kohl
2021 Entrepreneur in Residence

Scott is a serial entrepreneur, public speaker and product designer. He has 20+ years of experience advising fellow startups and consulting with F500 enterprises on innovation, engagement, business model creation, and organizational development. He believes in the power of failure, discomfort and small data to develop trust, empathy, relationships and innovative cultures.

Scott has an MBA from UW-Madison and a bachelor’s in Economics. He’s certified in project management. His company, ThirdSpace, was a finalist for the most innovative company in Madison.

Brian Lee
Brian Lee
2021 Entrepreneur in Residence

Brian Lee, APR, is the president of Revelation PR, Advertising & Social Media, an integrated communications agency he founded in January 2011. Brian is an instructor in the Wisconsin Alumni Research Foundation’s UpStart program for female and minority entrepreneurs.

In 2015, he was selected for the State of Wisconsin’s Business Intelligence Team (a part of the National Center for Economic Gardening) as a digital marketing specialist.

Brian graduated from UW-Madison with a degree in journalism and major in strategic communications.


Madison College Library

The Madison College library has almost limitless resources for entrepreneurs, including the Creator Studio.

WiSYS Technology Foundation

Have a great idea? The WiSYS Technology Foundation helps Madison College students, faculty and staff commercialize products and protect intellectual property.

Faces of Founders

#FacesofFounders fosters diversity and inclusion in entrepreneurship, supporting business creators from all places, races and genders.

Entrepreneur Launch Deck

Launch Deck is the tool that will help and guide you on the difficult path of starting a business in a less threatening, more engaging and playful way.

Two-Minute Trep-Tips

These Two-Minute Trep-Tips provide business inspiration and motivation in a quick action-packed 2 minutes for entrepreneurs in all stages of business.

What stage is your business in?

Andrew Zimmern

Madison College Chef Series

The Madison College Chef Series is brought to you by Vollrath and hosted by Kyle Cherek. Events of this series is filmed in in our Culinary Arts demonstration kitchen, located at the Truax campus in Madison, Wisconsin. 

Settle in and watch the stories and demonstrations from the world class professionals we have previously hosted!

Watch all recorded demos on YouTube